Beauty Industry Transparency Lack

Beauty Industry Transparency Lack

The beauty industry needs to become more transparent with consumers

MORE than 40% of beauty consum-ers feel that they do not get enough information from brands about in-
redient safety, a new report has ound. The results come from the 2018 FIT Transparency Perception As-sessment Survey, a global study carried out by students on the Fashion Institute of Technology’s Master of Professional Studies program in Cosmetics and Fra-grance Marketing and Management (CFMM) programme as part of their Capstone Research Presentation. According to the survey, empow-ered consumers are increasingly demanding more transparency from the beauty industry.
The survey, which involved 1,800 respondents, found that 42% of shoppers do not feel companies inform them enough regarding the safety of ingredients, while 72% would like brands to explain what

Consumers want more information on the ingredients in their beauty products.
the ingredients in their products actually do. And more than 60% want brands to identify sources for ingredients.
The students also put the rise in the “clean beauty” trend partially down to this craving for transpar-ency, stating: “The lack of clear in-formation is impeding the path to

purchase. Consumers are turning to naturals because they think green is clean.” In response to the findings, the students proposed that compa-nies use the clearBEAUTY app, which will “allow consumers to translate ingredient lists and to comparison shop in real time.”
Transparency is a big buzzword in the beauty industry at the mo-ment, and some brands have made moves to engage more directly with consumers on the issue. Last Sep-tember, cosmetics giant Procter & Gamble, which owns Olay, Aussie, Herbal Essences and SK-II, promised to bring “all fragrance ingredients down to 0.01 p’er cent” across its product portfolio in the US and Canada by the end of 2019.
For more information on the Capstone Research Presentation, see capstones/index.php – AFP Relaxnews

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